What a website should cost in 2026

Website quotes for the same business can range from a few hundred pounds to tens of thousands. The spread is real, but it is rarely random. Here is what actually drives the price, so you can judge whether a quote is fair.

What you are paying for

• Strategy and content: working out what to say and to whom, not just how it looks.
• Design and build: a site that is fast, accessible and works on every screen size.
• Search and AI groundwork: structured data, clean page structure and a technical setup that helps you be found.
• Setup: domain, email, analytics, Google Business Profile and similar.
• Ongoing care: hosting, security, backups, updates and improvements after launch.

Questions worth asking any provider

1. Who owns the domain, the code and the content? You should, from day one.
2. What happens if I leave? You should be able to take everything with you.
3. Is there a minimum term, and what does it cover? Look for clear, rolling or time-limited commitments.
4. How long will it take? Months of drifting timelines are a warning sign.
5. What are they promising about rankings? Nobody can guarantee them. Treat guarantees as a red flag.

Think in terms of value, not just cost

If one new customer is worth £1,000 or more to your business, a website that brings in even a few extra enquiries a year can pay for itself. A cheap site that nobody can find, or that you do not own, is not cheap for long.

Our prices

Our pricing is public. You can build and price your own package in the quote builder, see every line item and see the first-12-months total before you speak to anyone.